SEM gives instant access to top position in major search engines instantly. With SEM businesses not only get on top in search results but can place interactive and image ad on major web destinations like CNN and AOL.
PeBI offers an insight to SEM along with preparation for 2 major certifications viz. Google and Microsoft. This course is ideal course offered for local and international students along with option for student apartments and other facilities during the course.
Search Engine Marketing has become vital to promote product and services online. The course covers practical hands on training to plan and executive campaign on various search engines ie Google, Yahoo and Bing. Upon successful training, participant could appear for online certification with Google, Yahoo and Bing.
PThe course will enable participant to launch and manage various paid campaigns both text and display over Google, Bing and Yahoo. Upon completion, participants can work freelance or in an ad agency or at any big brand to promote online. The course will cover marketing on Facebook and LinkedIn too.
Duration : 3 months
Timings : MWF or TTS 9am-1pm or 2pm-6pm
Investments : Rs.30,000/-
- Understanding to PPC, CPA and other advertisement model
- Understanding to Demographic settings
- Understanding to Campaign management
- Keyword Research
- Setting up a campaign, Adgroup and Ads
- Search Engine Policy Guideline
- Knowing various options in Display Ads
- Publishing ads in networks
- Monitoring performance through analytics
- Setting up filtration for better output
- Understanding various options such as AB Test, Goal Settings to enhance conversion
