Certificate in Search Engine Optimization

SEO (search engine optimization) has become an important marketing tool to stay on top in major search engine organically. Almost 70% of web traffic is still generated through Google, this means having presence on Google is important to stay ahead in the competition. SEO only helps businesses to reach target audience and buildup brand but it act as an instant conversion medium too whereby, consumer search for a product, evaluate various websites offering same product and makes instant buying decision

At PeBI we offer complete SEO training covering onsite and offsite SEO and other online advertisement channels that could add brand value and higher conversion to the online businesses.


Search Engine Optimization is process to get website indexed and better ranked in all major search engines. The reason to perform SEO is because Search Engines attracts 70% of web traffic and it has become vital to get visibility in search engines. The on-job training program covers various aspects of SEO and insight to overall Digital Marketing Scenario.

Participant will be able to manage small and large size SEO campaign for single and multiple website and brands. The course not only covers SEO but also trains on how to manage the quality and project monitoring for maximum impact from the activities performed. During the course the participant will be enable to use various SEO tools and technique to get prompt and high impact results.

Duration : 1 month
Timings : MWF or TTS 9am-1pm or 2pm-6pm
Investments : Rs.4,000/-

Course Starting from November 1st – 2011.
*Limited Enrollments Available

  • Evaluating Website
  • Keyword Research to pickup competitive
  • Keywords
  • Competitive Analysis
  • Plugging keywords to the website
  • Onsite optimization
    1. Meta Data
    2. Internal Links
    3. Images
    4. File Name
    5. Sitemap for Webmaster tools
    6. Etc.
  • Offsite Optimization
    1. Link Building
    2. Content Distribution
    3. Mini Sites
    4. Video Distribution
    5. Local Marketing
    6. Etc.
  • Evaluating Results in Google Webmaster tools and Google Analytics
  • Fine tuning SEO based on Google Webmaster tools and Google Analytics
  • Project Management for SEO

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