Web Analytics is way to measure how the marketing activities are going on. Once there were only Web Analytics but now there are analytics to measure social activity, web activity, mobile and other online activities. The course covers hands on training on live project to evaluate and plan for next line of action and what the changing trend and conversion in Analytic Application.
PeBI offers training that also prepares candidate for appearing for Google Analytic examination and will also prepare to appear for other web analytics exam. The course covers training, resources and networking with peer Web Analytics working in top notch web companies.
Whilst launching a successful campaign, it is vital to have a close monitoring to the impact derived from the campaign. Web Analytic by Google and Webmaster tools by Google offers a comprehensive insight to traffic coming to the website through various campaigns, plus with the help of webmaster tools, one could evaluate the keyword significance and performance online.
The course will empower participants to have close eye on SEO, SEM and SMM campaign through Web Analytic, plus the web analytic will also help the marketer to reach more targeted audience and tune the marketing campaign based on traffic and conversion received.
Duration : 3 months
Timings : SS 9am-1pm or 2pm-6pm
Investments : Rs.30,000/-
- Implementing Google and Bing Webmaster Tools
- Implementing Google Analytics
- Keyword monitoring through webmaster tools
- Comparing source traffic v/s campaign
- Monitoring demographic traffic
- Setting up Goal Funnel
- Evaluating RoI on campaign by comparing conversion in eCommerce Goals
- Comparing traffic through source, keywords and goal settings
- Tuning keywords to get quality traffic.
